Oct 22, 2013
Speaking at the Silicon Valley iOS Developers Meetup
Yesterday I gave a talk on mobile A/B testing at the Silicon Valley iOS Developers meetup at Yahoo HQ.
I demoed the composition and testing of a test that would show a minimalist signup page 50% of the time, and a fancy one the other 50%. Then we inserted Mixpanel conversion events that would track the success of each respective group.
I used Skylab to present the tests to users, and Mixpanel for funnel analytics.
I'd also recommend using Ground Control to enable and disable the tests remotely.
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