Why has the blogosphere been so wildly successful in the last four years?
1. Blogs cater to a more educated demographic that most mainstream media seems to avoid completely.
2. It is a well known "secret" in the publishing industry that a good book is really just one stellar chapter with ten chapters of filler. A blog entry is written at the ideal length to communicate the idea at hand. Try visiting the blog of your favorite author. A few entries will most likely communicate the message of a complete hardback. Like this free manifesto of Seth Godin's The Dip. It conveys his entire book in ten pages.
"Vigorous writing is concise. A sentence should contain no unnecessary words, a paragraph no unnecessary sentences, for the same reason that a drawing should have no unnecessary lines and a machine no unnecessary parts. "
- William Strunk
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