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Brian Soule

Oct 22, 2013

Speaking at the Silicon Valley iOS Developers Meetup

Yesterday I gave a talk on mobile A/B testing at the Silicon Valley iOS Developers meetup at Yahoo HQ.

I demoed the composition and testing of a test that would show a minimalist signup page 50% of the time, and a fancy one the other 50%. Then we inserted Mixpanel conversion events that would track the success of each respective group.

I used Skylab to present the tests to users, and Mixpanel for funnel analytics.

I'd also recommend using Ground Control to enable and disable the tests remotely.

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